Today I would like to talk about the world of online marketing. Ask yourself this important questions about those that are master marketers - Are you being taught or manipulated?
There are a ton of people who are ready, willing and wish to become effective and efficient with all the efforts they wish to expend with their online marketing business.
Most have set up a blog, a Facebook Fan Page, a Twitter Account, a YouTube account and perhaps even more. Each of these tools are excellent methods of gaining exposure. You are putting yourself out there. You are letting those who come across your page or post learn to know what you are all about and what you have to offer them.
Those coming to your blog, or FB Fan page are like someone walking into your retail store. They quickly get a sense of who you are and what you have to offer. They also quickly decide if they trust you and want to do business with you.
The only difference is on the web you do not have the opportunity to stop them and have a conversation with them before they leave your page as you could in a retail setting. So you look for ways to make your page attractive and also have an effective user-friendly way for your passerby to opt into an offer or engage in a conversation by contacting you for further information.
What are you being exposed to?
As you look for ways to make your online business more effective you come across other sites where these individuals look like they are doing it the right way. They appear to be very successful with their online business.
You are exposed to stories of 5 figure incomes, more leads than they can handle in a day and any number of friends that they associate with or who have come on board with their opportunity. They encourage you to do likewise, just follow step by step their example and you to can become everything that you ever dreamed possible.
So as you follow these master marketers stories and sites you are encouraged to purchase some tools. These tools they say will help you to become more efficient and effective on Facebook, Twitter and Blogging. Of course there is a price to pay for each of these proven profit tools.
And than if you have a blog you are told you must, even if you don't feel like it post something everyday. Blog as if you are an expert on any number of subjects - Facebook Fan Pages, PPC, SEO, Lead generation even though you have never gotten a lead from any of your activity. They say that is OK because you can use the expert that you purchased the course from as an example of someone who has become successful. And since they have done it you can to.
Next you are encouraged to join any number of affiliate programs. These programs will pay you a percentage of every sale that you make. Some even say they look at their affiliate income as an extra stream of income that is like a surprise gift. As they blog they include links to many of these affiliate products so that those who read the blog will opt-in, purchase and they get a cheque from the affiliate company. Sound easy doesn't it.
Are you being taught how to create a genuine online business?
I guess my next question is are you really being taught how to create a genuine online business are you being trained to be a master marketer?
You see, we as hungry people who see that there is a market in the world-wide web to make money, are willing to follow what would appear to be success, got it all together marketers, who are promoting these training tools.
Let me tell you there is a proven step by step technique that is used to lure you and condition you into buying their products.
Master Marketers Techniques Exposed!
The first part of their marketing techniques is showing you the features. You hear statements like these.
1. Features
- How I generated 30 leads in a day
- This is how I made $49,000 in a month with this great method that I have
- It's simple
- It's easy
Now watch for the words "So you will". This is the transition language that is used when moving from the features to the benefits of their product.
2. Benefits
- so you will
- not need to take hours and hours a day to figure this out . . .
- have qualified leads that will be automatically put into your auto responder
- drop 10 lbs in a week while you eat peanut butter and jelly
- never need to pick up the phone and call a lead ever again
- never need to make another cold call, ask your friends or relatives
3. Social Proof
- Testimonies from those who say,
- I ate peanut butter and jelly for 3 months and lost 100 lbs
- I was lost in the world of online marketing until I got this great course from . . .
- I learned how to close
- I learned how to get 50 leads a day
- I learned how to PPC without spending an arm and a leg
- I learned how to blog
- I learned how to get 10,000 fans on my FB page
These three marketing techniques (Benefits, Features, Social Proof) will continue to come up over and over again during the presentation to promote this amazing online tool, course or technique that you can't live with out to make you successful online like this master marketer.
4. Price Conditioning - High Price
- "For me to learn how to do this, I went to hundreds of classes and it cost me $5,000 of coaching to learn everything that I am going to give to you today."
- All this information will put your business on steroids.
You begin to think $5000, I could never afford to spend that much on training. That is so expensive.
What is actually happening is you are being conditioned with a large number that you cannot afford. Than the next step is to introduce to you a lower affordable prices that you possibly can afford.
5. Low Price
- "You might expect that something like this would cost $5,000 or more but for you today it is only going to be $250".
WOW, now you think I thought it was $5,000 and it is only $250, what a deal.
But they are not done yet, they will often go back do some more social proof, some more benefits, some more features to convince you that is even a better deal than you originally thought.
Now that you are almost convinced that this is an exceptional value they will throw in some bonuses for you.
6. Bonuses
- "Not only will you get it for $250 but TODAY I will include my free cd series on ...."
- "A 30 minute private coaching session"
- "3 additional modules that will teach you and give you my scripts on how I successfully closed my prospect over the phone."
7. Guarantee
- "Now if you do not like the product or if for any reason you want your money back you can in . . . "
- 30 days or 60 days get a refund with no questions asked.
This obviously makes you feel really comfortable with the offer. You feel more relaxed. Your getting this $5000 product for only $250 with all these bonuses and a guarantee that if you do not like it you will get all your money back.
But it is not over yet. More is going to be offered.
8. Limited Time and Limited Quantity
- So what do you do at this point - YOU BUY.
- You do not want to lose out on this exceptional offer at such a good price with all the bonuses and it is only available today.
9. Upsell
- You have just purchased the product and then the next screen opens and they are offering you an additional product
- "Now that you have done this . . .
- "Because you have done this . . .
- You are one of our loyal people and we are going to give you an opportunity to . . .
- One Time, Only One Time, Ever Opportunity - "We are going to give you the 3 keys to success that made me a millionaire."
The reason that I share this with you is for your benefit and knowledge.
So the next time you hear a Webinar, get an email, see a video with this type of format watch for these marketing techniques.
- Features
- Benefits
- Social Proof
- Price Conditioning
- Low Price
- Bonuses
- Guarantees
- Limited Time, Limited Quantity
- Upsell
What is really scary is the fact that this process works over and over again. That is why master marketers are using it.
Listen to the emotional stories!
One other things they use is emotional stories. You know the old saying, "Facts tell but stories sell".
- Let me tell you how a homeless man and his wife living in a van was able to . . .
- Let me tell you how a girl with just an old laptop living in the basement of her parents home was able to . . .
- Let me tell you how a guy and his wife and three kids living in an old house trailer in northern Alberta were able to . . .
- Let me tell you how a professional engineer working 80 hours a week was able part-time to . . .
Master marketers know this so they will send you videos or email with personal stories that you empathize with and then they lead you into whatever they are trying to promote.
So again only purchase from those that you like and trust. Do not opt into every shiny object or slick presentation. Take time to consider as to why you really need this product that is being offered. Is there a way that I can learn this information for free. There are some exceptional teachers online who are sharing for free excellent methods of improving your online marketing techniques.
If you found this information helpful or if you have your own personal experience to share I would love to hear from you. Let's together make the world of online marketing a helpful, profitable, place to do business with quality products and training.
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To Your Success,
elaine@hornercoaching.com
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