Social Media Marketing Strategies For Small Business

by Elaine Horner on June 2, 2013 · 1 comment

You probably already know that in order to successful operate a business, you must have a good plan. Success in social media marketing campaigns means putting to use the many options available, which requires learning about what they are before deciding which options to use.

If a Twitter account is an essential element of your social media marketing campaign, make certain that your tweets show variety and intrigue. Send out tweets that contain suggestions and advice that have to do with your business. If you use some tweets that advertise your business and fun and social ones, people will be more likely to go to your site.

TIP! Be wary of hiring a social media marketing company. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don’t know any better.

Ensure that you are always updating your blog and sharing it with your social media sites. Post all sales or promotions to the blog as they occur. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. Don’t forget to include this information in your blog posts.

If you are using Twitter as a branch of your marketing plan for social media, make certain your tweets are varied in content. Create tweets that include how to information about your products and reviews of similar products, too. Mixing these tweets with the business promotions can help your followers remain interested with your tweets.

Allow people to post the material that you post for social media sites. For instance, that “Retweet” feature is a great one to have. Placing it strategically at the top of the page will make it quick and easy for viewers to share your content over Twitter. It raises your potential audience dramatically.

TIP! Start a conversation with your customers. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this.

If blogging is part of your plan, utilize a “Retweet” option on each blog posting. Having this atop each post allows others to easily share the information through their Twitter accounts. It greatly increases the number of people you can reach with your message or information.

Don’t go off half-cocked and start Facebooking and Twittering like mad until you have established a marketing plan. What kind of layout do you want? Who is going to manage your page? As with any campaign in marketing, set a rough date by which you hope to achieve your specific results. Try to stay with the plan you have come up with and you should be quite successful.

To get a better social media marketing network, avoid pushing products. Link to external stories, articles, and other content that is related to your particular niche or industry. There are a variety of other posting types, such as contests, pictures and even asking trivia questions. Encourage your followers to interact with you. Instead of focusing on product placement, encourage people to discuss your products. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?

TIP! Let followers know about different milestones you reach. For example, when you arrive at a milestone, like signing up your 1000th Twitter follower, you can write about it.

Commit yourself to building a strong relationship with your customer base, if that is the type of relationship you want. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you decide you want to have open dialogue with your customer, start simply by saying “Hello” and let the conversation begin. At that point you’ll find that your customers show you want they want from you, you just have to give it to them!

Social media marketing can be used to make a more user-friendly storefront. Along with your personal website, you can also make a Facebook store. People who use Facebook too often can tend to get the two sides confused. For this very reason, it is advised to create separate social profiles and keep one for personal use. Real Facebook enthusiasts love to stay on the service whenever possible; this way they can patronize your store without leaving Facebook and heading to your website.

Use both email marketing and social media marketing. Include a link to your Facebook page or Twitter account at the end of all of your emails. Tell people to forward your emails so that you can get as many people to see your content as possible.

Social Media

Make sure that your social media strategy links up with your target audience on the networking sites that they tend to favor. People are practically addicted to these social media sites. Many will check in multiple times daily and this gives them instant access to your business!

Write frequent Twitter posts to keep your updates from being lost within the feeds of your followers. Post short content through Twitter often. Use Twitter’s character limits to your advantage, and split one event or update into several small updates.

TIP! Social media is more than a place to post random ads about your company. Information flows both ways on social networks; you can find out a great deal about the people you’re trying to do business with.

Get your clientele to take surveys regarding their social media usage. If they’re spending more than 1 hour per day on social media then it is time for you to get in on that action! However, if your audience doesn’t utilize social networks, you may need to focus on other areas.

What you’ve read here should be a huge help toward getting you the results you desire, so ensure that you use the tips in your own social media marketing strategies. It is not as hard as it looks, and the rewards can be significant.

When employing social media marketing strategies, it is important to carefully review all content that is posted on behalf of your business. Sometimes things spread like wildfire in social media and mistakes you made can get around fast. While this will get your business more publicity, it might not be the kind of attention that you want.

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Elaine Horner

Elaine Horner

 

 



elaine@hornercoaching.com
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